![]() People use their way to detect misinformation. YouTube tops the chart as a mode to access online news with 93 per cent interest, followed by social media 88 per cent, chat apps 82 per cent, search engines with 61 per cent, publisher news apps or websites 45 per cent, audio news 39 per cent, OTT or connected TV 21 per cent etc.Īccording to the report, 80 per cent of online news consumers have come across news that looks suspicious and is difficult to tag as real or misinformation. Audio news content has high demand in Marathi and Malayalam with 16 per cent of online news readers having interest in them. Video is the preferred format of news consumption for online news consumers followed by text and audio.ĭemand for video is the highest for Bengali content (81 per cent), followed by Tamil (81 per cent), Telugu (79 per cent), Hindi (75 per cent), Gujarati (72 per cent), Malayalam (70 per cent), Marathi and Kannada 66 per cent each.Ĭonsumption of text is high for Gujarati and Kannada content at 20 per cent and Marathi at 18 per cent. Kantar said that it conducted over 4,600 in-person interviews and 64 qualitative discussions across 16 cities to understand the news consumption habits of Indian language digital news consumers aged 15 and above in 14 states across 8 languages. The report estimates that there are 729 million internet users in India. "48 per cent say online is more popular in peer circles over traditional TV channels," the report said. ![]() Beware!Īccording to the report, 52 per cent or 379 million internet users in Indian languages access news online through various news apps/websites, social media posts, message forwards, YouTube etc. Also read: Zerodha CEO Nithin Kamath's friend got ‘scammed’ and lost money. The report found that interest in news consumption is higher (63 per cent or 238 million) in rural India compared to 37 per cent of internet users in urban centres. More than half of internet users in India are consuming news online, and close to half of them consider trust to be the key propeller for driving news consumption, a Kantar-Google report said on Thursday.
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